At IKMA 2025, Norton made a significant splash with their latest lineup, especially from an Indian perspective. We visited the Norton booth, which showcased four impressive models—two V4 motorcycles and two midsize adventure bikes. Let’s take a closer look at these exciting new offerings and what they mean for the Indian market.
Introducing the Norton Mans: A Futuristic Naked V4 Motorcycle
The highlight of the stand was the Norton Mans, a striking new naked V4 motorcycle featuring a 1200cc engine. With over 200 horsepower and a dry weight of approximately 200 kilograms, the bike is built for performance and agility. Fully fueled, it tips the scales around 210-215 kg.
This model marks a fresh design language for Norton, embracing a futuristic, minimalist aesthetic known as “reductive styling,” focusing heavily on intricate detailing. Notably, Norton has moved away from retro looks, opting instead for a modern-day approach—completely new from the old Norton traditions. The company plans to launch four models in this new lineup, with two more set to debut next year on a yet-to-be-revealed platform, possibly featuring single or twin-cylinder engines.
Cutting-Edge Features and Tech-Forward Design
The Norton Mans features a fully faired section, complemented by a tech-laden cockpit that includes a large 8-inch TFT display and innovative switchgear. Both bikes are equipped with electronically controlled Mazaki suspension and top-tier Brembo High Pure calipers. Some variants even come with lightweight carbon wheels, emphasizing their high-performance intent.
Designed primarily for road use, these bikes emphasize maximum torque—claimed to be the highest in their category at 130 Nm—and peak power at 12,000 RPM. The engine’s power delivery is optimized for mid-range performance, offering a thrilling riding experience akin to higher-revving superbikes.
The Norton Atlas Series: Adventure Bikes for the Indian Market
Another major focus was on the Atlas series—two midsize adventure bikes that are tailored for Indian riders. The Atlas GT features alloy wheels, while the standard Atlas sports spoke wheels, both showcasing a rugged yet stylish design.
Powered by a new 585cc, 270-degree crank parallel-twin engine, these bikes are estimated to produce around 65-70 horsepower. They weigh roughly 200 kilograms and sport a tall seat height, approximately 830mm, making them suitable for taller riders. The bikes boast expansive bodywork, giving them a commanding road presence, and are designed with ample rider comfort in mind.
Premium Components and Indian Manufacturing
Both the Atlas models come equipped with Michelin tires—an Anarchy out front and Road 5 at the rear—and feature fully adjustable suspension, including upside-down forks with compression and rebound damping. They also come with modern amenities like a large 8-inch TFT display, haptic switchgear, keyless ignition, and a USB charging port.
Manufacturing-wise, these bikes are set to be made in India, with the Atlas assembled in Hosur. The V4 engine, however, will be assembled in the UK, with engines shipped from India for final assembly. This localization opens up promising opportunities for competitive pricing.
What’s Next for Norton in India?
While the exact prices remain under wraps, industry insiders speculate that these bikes could fall below the 6 lakh INR mark, with some hopeful for prices around 5 lakh INR. Given Norton’s new ownership by TVS and the fact that the bikes are made in India, this could revolutionize the premium motorcycle segment in India by offering Kawasaki-level performance at a more accessible price point.
Final Thoughts: An Exciting Future for British-Indian Motorcycle Collaboration
With these new models, Norton is poised to make a strong comeback in India, blending British engineering with Indian manufacturing prowess. The combination of performance, modern design, and localized production makes these bikes highly anticipated for 2026. Keep an eye out for what could be some of the most exciting motorcycle launches in recent years, driven by innovation and strategic manufacturing partnerships.
Sajid Ahmad is an auto enthusiast and passionate blogger who loves exploring the world of cars, bikes, and emerging automobile technologies. With a deep interest in how vehicles shape everyday life, he shares insightful reviews, tips, and updates from the auto industry. Through his blog, Sajid aims to make it easier for readers to stay informed and choose the right ride for their needs